PR Agency RFP Template

Attract top-tier PR agencies for your business

  • Ensures clarity: Succinctly communicate your PR needs.
  • Saves time: Reduce your preparation time.
  • Maximizes response quality: Ask the right questions from the get-go.
  • Gain a competitive edge by enhancing your procurement process

Download this template

Finding the Right PR Partner Has Never Been Easier

Our PR Agency RFP Template is a streamlined, easy-to-use guide that helps you clearly communicate your public relations needs to potential agency partners. It’s been designed by industry veterans, ensuring your company presents its PR objectives, strategies, and required services effectively.

Whether you’re launching a new product or seeking to strengthen your market presence, the right PR agency can make all the difference. Download our free PR Agency RFP Template and kickstart your quest for high-quality, results-driven public relations today!


In addition to comparing costs, evaluate agencies based on their understanding of your needs, proposed strategies, team capabilities, portfolio of work, industry expertise, and their responses to your specific requirements as outlined in your RFP.

After downloading the template, you can use it as a comprehensive guide to write your own RFP. The template provides prompts and instructions for each section, making it simple for you to include all necessary information. You can customize it to fit your organization’s unique needs.

Our template is designed to be as comprehensive as possible, covering a wide range of typical PR needs. However, if your organization has unique requirements not covered in the template, you can easily add them in the relevant sections.

Absolutely! The template is designed to work for any organization, irrespective of its nature of business or industry. Non-profit organizations can use and adapt it to their specific needs.

Yes, the template is fully customizable. You can edit and add sections as needed to suit your specific business requirements.

Budgets for PR services can vary widely depending on your needs and the agency’s fee structure. Your budget should reflect the importance of PR to your organization’s goals, the scope of work, and the level of expertise required.

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