Branding Agency RFP Template

There’s no definitive number, but typically, companies send out RFPs to 3-5 agencies. The goal is to get a good range of proposals without overwhelming yourself with too many options.

There are several factors to consider, such as:

• The agency’s understanding of your business and branding goals.
• The quality and creativity of their previous work.
• The team’s expertise and experience.
• The cost and value for money.
• Their proposed timeline for your project. Remember, the cheapest option isn’t always the best. Look for an agency that understands your vision and can deliver high-quality work within your budget.

Begin by downloading the template and filling it out with your company’s specific information and requirements. Once complete, distribute the RFP to potential branding agencies. You will then evaluate their proposals based on the criteria set in your RFP.

Yes, many branding agencies have expertise in rebranding. If you’re considering a rebrand, make sure to communicate this in your RFP and look for agencies with proven experience in successful rebranding projects.

Absolutely. Branding impacts all areas of a company, so it can be beneficial to involve representatives from different departments. They can provide unique perspectives and help ensure the new brand aligns with all aspects of your business.

In addition to evaluating their proposal and portfolio, consider their communication style, values, and enthusiasm for your project. An initial meeting or call can be very telling. You want an agency that is excited about your brand and understands your vision.